Talent partner for the AI era of dealer software.

Talent partner for the AI era of dealer software.

The companies building what dealers run on are scaling product faster than they can hire for. We add senior engineering capacity in weeks, not quarters, without a permanent headcount bet.

We help the companies building dealer software ship the roadmap their teams can't keep up with.

We help the companies building dealer software ship the roadmap their teams can't keep up with.

We pair dealer-software engineering orgs with senior, technically vetted talent: embedded teams that integrate into your stack the same week, scoped builds that ship to spec, and recruiting that actually fills niche roles. One partner, one contract, one accountable team.

You're moving fast. Your team is maxed out.

You're moving fast. Your team is maxed out.

01

Your roadmap is outpacing your engineering capacity

Your roadmap is outpacing your engineering capacity

New modules, integrations, compliance updates. The list grows every quarter. Your engineers are good. There just aren't enough of them.

02

Hiring senior engineers in this space takes forever

Hiring senior engineers in this space takes forever

The role has been open for four months. Every week it's open, the roadmap slips. The right candidate knows DMS architecture or F&I workflows, and that's not a combination you find fast.

03

Your quality bar is non-negotiable

Your quality bar is non-negotiable

Dealers run their entire business on what you ship. A bad release isn't an inconvenience, it's a support crisis. You can't hand a contractor a critical surface and hope for the best.

Your mission is world-class. Your digital experience is compared to products like Spotify every day. The gap between them has a cost.

04

Agencies and contractors keep disappointing you

Agencies and contractors keep disappointing you

Agencies and contractors keep disappointing you

They over-promise the ramp time, under-deliver on quality, and the good ones disappear into another engagement. You've cleaned up the mess before. You're not doing it again.

The staffing model was never built for dealer software.

The staffing model was never built for dealer software.

The Agency Model
Was Never Built for This

01

Engineer-led vetting. Not a recruiter handing you a resume.

02

Senior capacity in weeks, not a hiring cycle.

03

One MSA. The liability is ours.

Services

Services

Three engagement models built for engineering orgs that are scaling. Pick the one that fits your situation. Change your mind later.

Scoped Projects

Time-defined project teams with clear objectives and predictable costs

Embedded Teams

Top-tier talent that integrates seamlessly with your team—bringing specialized expertise that scales with your vision while maintaining flexibility as priorities shift.

Recruiting Services

Transform your talent acquisition with speed and precision—finding the difference-makers who bring your boldest vision to life without the burden of traditional recruitment.

Scoped Projects

Time-defined project teams with clear objectives and predictable costs

Embedded Teams

Top-tier talent that integrates seamlessly with your team—bringing specialized expertise that scales with your vision while maintaining flexibility as priorities shift.

Recruiting Services

Transform your talent acquisition with speed and precision—finding the difference-makers who bring your boldest vision to life without the burden of traditional recruitment.

Building Success Together

"They've seamlessly replaced all of our near and offshore development teams with onshore teams that have increased productivity at a comparable price."

1 / 4

Bryan McCann

Co-founder and CTO

you.com

Josh Burnett

Co-Founder and CEO

Church.tech

Brian Johnson

Head of Infrastructure, Data and Services

Gloo

Chris Schwab

Senior Manager of eCommerce

Life Is Good

Building Success Together

"They've seamlessly replaced all of our near and offshore development teams with onshore teams that have increased productivity at a comparable price."

1 / 4

Bryan McCann

Co-founder and CTO

you.com

Josh Burnett

Co-Founder and CEO

Church.tech

Brian Johnson

Head of Infrastructure, Data and Services

Gloo

Chris Schwab

Senior Manager of eCommerce

Life Is Good

Building Success Together

"They've seamlessly replaced all of our near and offshore development teams with onshore teams that have increased productivity at a comparable price."

1 / 4

Bryan McCann

Co-founder and CTO

you.com

Josh Burnett

Co-Founder and CEO

Church.tech

Brian Johnson

Head of Infrastructure, Data and Services

Gloo

Chris Schwab

Senior Manager of eCommerce

Life Is Good

Building Success Together

"They've seamlessly replaced all of our near and offshore development teams with onshore teams that have increased productivity at a comparable price."

1 / 4

Bryan McCann

Co-founder and CTO

you.com

Josh Burnett

Co-Founder and CEO

Church.tech

Brian Johnson

Head of Infrastructure, Data and Services

Gloo

Chris Schwab

Senior Manager of eCommerce

Life Is Good

Building Success Together

"They've seamlessly replaced all of our near and offshore development teams with onshore teams that have increased productivity at a comparable price."

1 / 4

Bryan McCann

Co-founder and CTO

you.com

Josh Burnett

Co-Founder and CEO

Church.tech

Brian Johnson

Head of Services

Gloo

Chris Schwab

Senior Manager of eCommerce

Life Is Good

Got Questions?
We've Got Answers.

Got Questions?
We've Got Answers.

Do you understand dealer management software and F&I workflows?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

How does the technical vetting process work?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

How quickly can we get a team in place?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

Can we convert an embedded engineer to a full-time hire?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

What happens if someone isn't the right fit?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

What engagement model fits our situation best?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

How does the contract and compliance work for global teams?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

Do you work with companies our size?

We help tech companies build and scale their teams three ways:
Embedded Teams — Our people join your team and work inside your systems, day to day

Scoped Projects — Defined engagements like Discovery, MVPs, and technical validation with clear timelines and costs

Recruiting — We find and place full-time hires on your team

We work best with growing tech companies that need to move fast without building everything in-house

Empowering visionaries, innovators, and leaders to achieve their boldest ambitions.

Copyright

© 2026 Midwestern. All rights reserved.

Copyright

© 2026 Midwestern. All rights reserved.

Empowering visionaries, innovators, and leaders to achieve their boldest ambitions.

Copyright

© 2026 Midwestern. All rights reserved.