Yoked
Project type
Product Strategy + Web & Mobile App Development
Stage
Early Stage
Skillset
Product Strategy
UX Research
Product Design
Interaction Design
Prototyping
Full-Stack Development

Problem
Yoked noticed most habit-tracking apps focus on individual progress, leaving users isolated and unaccountable. Organizations that aim to foster shared growth or collective momentum often lack a structured, scalable way to help their members build better habits together. This gap limits engagement and undermines long-term consistency across teams or communities.

Solution
Midwestern designed and developed a group-based habit training platform that lets organizations create and manage member groups around shared commitments. Group leaders set expectations, track progress, and invite members with simple codes, turning habit-building from a solo effort into a structured, community-driven experience.



Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.
Yoked
Project type
Web + Mobile Development
Stage
Market Leader
Skillset
UX Research
Product Design
Rapid Prototyping


Problem
Yoked noticed most habit-tracking apps focus on individual progress, leaving users isolated and unaccountable. Organizations that aim to foster shared growth or collective momentum often lack a structured, scalable way to help their members build better habits together. This gap limits engagement and undermines long-term consistency across teams or communities.


Solution
Midwestern designed and developed a group-based habit training platform that lets organizations create and manage member groups around shared commitments. Group leaders set expectations, track progress, and invite members with simple codes, turning habit-building from a solo effort into a structured, community-driven experience.






Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.
Yoked
Project type
Web + Mobile Development
Stage
Market Leader
Skillset
UX Research
Product Design
Rapid Prototyping


Problem
Yoked noticed most habit-tracking apps focus on individual progress, leaving users isolated and unaccountable. Organizations that aim to foster shared growth or collective momentum often lack a structured, scalable way to help their members build better habits together. This gap limits engagement and undermines long-term consistency across teams or communities.


Solution
Midwestern designed and developed a group-based habit training platform that lets organizations create and manage member groups around shared commitments. Group leaders set expectations, track progress, and invite members with simple codes, turning habit-building from a solo effort into a structured, community-driven experience.






Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.