Yay Lunch!
Project type
Web Development
Stage
Early Stage
Skillset
Project Management
Software Engineering
Problem
Yay Lunch! was burdened by an inefficient code base. They had difficulty implementing changes and struggled to meet the scaling requirements necessary for their business needs. Without scalability, Yay Lunch could not achieve its mission of making healthy lunches accessible for every child.
Solution
Midwestern took ownership of the legacy code, refactored it, and improved overall system health—reducing database queries by 40x and making the system 50x faster. These upgrades enabled the team to scale efficiently, add more drivers, and save thousands of hours through reduced administrative work and fewer bugs
Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.
Yay Lunch!
Project type
Web Development
Stage
Early Stage
Skillset
Project Management,
Software Engineering
Problem
Yay Lunch! was taxed with an inefficient code base. They had difficulty implementing changes and struggled to meet the scaling requirements necessary for their business needs. Without scalability, Yay Lunch could not achieve its mission of making healthy lunches accessible for every child.
Solution
Midwestern embedded a cross-functional team of designers and researchers to rapidly design, test, and validate the full subscription ex—from landing page to checkout. Through iterative research and design sprints, we uncovered key user motivations and friction points, delivering a validated product direction and research-backed roadmap that accelerated AutoNation’s go-to-market launch.
Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.
Yay Lunch!
Project type
Web Development
Stage
Early Stage
Skillset
Project Management
Software Engineering
Problem
Yay Lunch! was taxed with an inefficient code base. They had difficulty implementing changes and struggled to meet the scaling requirements necessary for their business needs. Without scalability, Yay Lunch could not achieve its mission of making healthy lunches accessible for every child.
Solution
Midwestern embedded a cross-functional team of designers and researchers to rapidly design, test, and validate the full subscription ex—from landing page to checkout. Through iterative research and design sprints, we uncovered key user motivations and friction points, delivering a validated product direction and research-backed roadmap that accelerated AutoNation’s go-to-market launch.
Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.