AutoNation
Project type
Web + Mobile Development
Stage
Market Leader
Skillset
UX Research
Product Design
Rapid Prototyping
Problem
AutoNation wanted to explore a subscription-based vehicle model but had no internal team, prior research, or validated understanding of customer behavior around this unfamiliar offering. They needed to quickly de-risk core assumptions around pricing, discovery, and checkout to move from concept to market with confidence.
Solution
Midwestern embedded a cross-functional team of designers and researchers to rapidly design, test, and validate the full subscription—from landing page to checkout. Through iterative research and design sprints, we uncovered key user motivations and friction points, delivering a validated product direction and research-backed roadmap that accelerated AutoNation’s go-to-market launch.
Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.
AutoNation
Project type
Web + Mobile Development
Stage
Market Leader
Skillset
UX Research
Product Design
Rapid Prototyping
Problem
AutoNation wanted to explore a subscription-based vehicle model but had no internal team, prior research, or validated understanding of customer behavior around this unfamiliar offering. They needed to quickly de-risk core assumptions around pricing, discovery, and checkout to move from concept to market with confidence.
Solution
Midwestern embedded a cross-functional team of designers and researchers to rapidly design, test, and validate the full subscription ex—from landing page to checkout. Through iterative research and design sprints, we uncovered key user motivations and friction points, delivering a validated product direction and research-backed roadmap that accelerated AutoNation’s go-to-market launch.
Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.
AutoNation
Project type
Web + Mobile Development
Stage
Market Leader
Skillset
UX Research
Product Design
Rapid Prototyping
Problem
AutoNation wanted to explore a subscription-based vehicle model but had no internal team, prior research, or validated understanding of customer behavior around this unfamiliar offering. They needed to quickly de-risk core assumptions around pricing, discovery, and checkout to move from concept to market with confidence.
Solution
Midwestern embedded a cross-functional team of designers and researchers to rapidly design, test, and validate the full subscription ex—from landing page to checkout. Through iterative research and design sprints, we uncovered key user motivations and friction points, delivering a validated product direction and research-backed roadmap that accelerated AutoNation’s go-to-market launch.
Scoped Projects
No wasted runway. No excessive features.
Brand foundations, compelling websites, and functional MVPs—all delivered within the constraints that matter to your business.